Category Archives: Social Media

Garnering Likes

do-you-like-me-graphic

When I first jumped on the social media train, I was enamored by generating Facebook likes. I would look at “competitors” Facebook pages and imagine having more likes than them. I somehow translated that likes = popularity = greater social ranking = business =… I think you get the point.

One of my methods would be to sponsor specific posts to generate likes. I tested out different keywords, different budgets, time length, or the day it started on. One week generated 90+, another 70+, another 30-ish. It felt pretty good watching the numbers climb.

Then I started looking at who was liking us. They looked nothing like the customers I wanted or were attracting into our classes. Even their profiles were slightly suspicious looking with all the memes and viral videos they were sharing. They may have been authentic, but their online behavior was suspect.

Googling Facebook advertising and what I was seeing raised my suspicions further and made me question my methods. Eventually, I stopped advertisements specifically geared toward generating likes. I still wanted likes, but I wanted greater quality likes as I’m sure any Facebook page owner would want.

Here’s where I think my money and time is better invested:
Event collaboration where we and another established business are co-hosting an event
Being active on our event pages
Boosting our classes on Facebook
Boosting our dances on Facebook
Reminding our students to like our page and subscribe
Having an interactive Facebook page where we generate unique content and “sell” about 1 in 10 times.

I hope this post helps some people out.  Quality over quantity is important here.

Some Background On My Youtube Channel

Recap in Madrid
Recap in Madrid

Before my YouTube ballooned into what it is today, it was sparsely filled with random recap videos from Tiffiny and I teaching at the Mercury Cafe. We had a student that was great about filming every single class recap from us, so there wasn’t a need for Tiff and I to do the same. I’d film the random class and upload it poorly titled and tagged. That was about it.

It started becoming more regular once I left Denver for Portugal. I saw the benefit of keeping a regular video log. It served to boost my memory, was a great resource for students, and my teacher partner, Abeth, was already doing this for her students.

I certainly don’t have all my Portugal classes up, but you can see the influence if you burrow deep enough into my channel. My balboa and advanced lindy classes with Heather were all filmed that summer and then once I returned to Europe everything was uploaded on YouTube.

So, if you ever want to know what I’ve taught back in 2009 at the Mercury Cafe, to Level 4 in Porto, or at Berlin Blues Explosion, it’s all there. See what you can find!

The Case For Engagement

crosswalk-groupOriginally, this post was going to only be about social media, but that’s only one part of the interaction equation. Here at Swingin’ Denver, we like to engage our community through social media, namely Facebook, and in person at events with host or co-host. It’s our way of creating stronger social ties that, in turn, keep others engaged in our community. Continue reading