Interacting on Social Media

I recalled something today that a small business owner shared with me a couple months back - Kenny, they (a large market) don’t interact at all on their social media. No likes, no responses, nothing. They didn’t feel good investing their time with a company that couldn’t handle basic Instagram marketing.

From our perspective as a small business owner utilizing social media since 2014 and the learnings we’ve taken in during that time, you must interact on the platform in order to improve your reach and help leave users feeling heard and part of the ecosystem.

I should take a moment to say that, from my personal experience utilizing social media for my business, Facebook is the worse. Unless you’re checking your page’s account regularly, you might miss notifications like a cool follower or that someone wants to post in an event. It’s even worse if you’re running events from your personal account - just as it is on your profile feed, you may not be notified of a comment until you go in and check. But that’s the effort we strive for and amplify.

Here are our strategies on the individual platforms as a swing dance company mostly involved with collaborative partnerships, gigs and special one-off workshops:

Instagram

  • 1-2 posts/week. Interact daily in our feed with liking, commenting, reposting. Know I need to produce more reels edited by myself

Facebook

  • Create events on there and share to FB groups

  • Post 3-6x/week about history, dances, happenings we find inspiring, maybe a blog post

Reddit

  • Google AIO might still be looking for experts and cross-engagement on Reddit so we strive to be present here when questions pop up about swing dancing and music in Colorado. Rarely do we post since “swing” and r/Denver trolls do not quite go together.

Threads

  • A low effort platform for us but we have our Instagram auto-connected to forward IG posts to Threads.

  • We’ll sometimes interact but we haven’t figured out how to integrate Threads. Plus, social media can be overwhelming.

TikTok

  • Since we hardly create reel content, we barely post on TikTok. It’s nice every once and awhile but TikTok isn’t a push of ours. We will interact a bit but their algorithm rarely aligns with our interests unlike Instagram

WhatsApp

  • Described as a nice way to get 2-4 people out of a 300 person group. Feels much like MeetUp but I was advised by a member to just post events and be sure not to follow message notifications so as not to be overwhelmed.

Discord

  • Just joined this summer and still assessing. Nothing like the old b2b forums buzzing with activity.

Twitter

  • Used to have our Facebook page connected to Twitter so any of our posts would forward to Twitter. We were likely disconnected and definitely lost track of our account. This is a platform we see zero value in.